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This is part 6 from Loreal Fashion Week

The roof and lighting setup, the big black chandelier was a feature piece
2nd pic 3 levels of media top level all the camera crews, photographers took level 1 and 2, that night the pressbox was choc o' block of media


Sandwiched between two female photographers I took these. 85mm f1.4, f2.8 ISO800 constant, 1/250 variable, white balance range 4800 - 5400kelvin



always good to get models in the background








most models only have 1 pose in their bag of tricks but it's great when one does more than pose - pix 1 & 2


1st pic shows why most of my images are cropped, since i was on level 1 i got heaps of shots with heads, on other shows i decided to get higher but that presented other problems like foreshortening the model.




one of my ambience shots, sometimes after the show the models walk out again for another round, this is the best time to take creative pics.


the standard runway shot magazines want.


not complete yet but some more here: the Morissey and White Suede shows

http://www.zeduce.org/loreal06.htm

Hey Wendell, with so many flashes in close proximity going off at the same time, have you ever tried setting your aperture at f32 and see what results you'd get from the time exposure?

phillipb wrote:Hey Wendell, with so many flashes in close proximity going off at the same time, have you ever tried setting your aperture at f32 and see what results you'd get from the time exposure?

Hi Phillip

if your joking ha ha
flashes does trick your metering
so most runway photographers use manual exposure settings

also poves useful if you need to batch process 100's of shots in a short time as most of the exposures are the same

Like you said, Quote "sometimes after the show the models walk out again for another round, this is the best time to take creative pics. "
Using f32 and 4 or 5 sec. you'd probably end up with a strobe effect from other people's flashes. Then again it would probably be complete crap.

Nice work Wendell, some gorgeous shots and lovely girls featured here, i love the shot of the lighting setup too, it brings back fond memories.

Nice pics as usual Wendell.

Just a quick question - How much post processing do you need to do with your images ? To the point where you'll show them in public (at least with these runway shots).

antman wrote:Nice pics as usual Wendell.

Just a quick question - How much post processing do you need to do with your images ? To the point where you'll show them in public (at least with these runway shots).

hi antman

i just select maybe 10 images from each show, i shoot maybe more than 100
just to get everything, closups of the feet(shooes) model walkign back(back shots) etc

out of those 10 they have to be the best because i shoot for cream magazine and they have a specific brief on runway/fashion shots,

After lots of experimentation i figured with good lighting my settigns of f2.8 1/250 ISO 800 produces a picture which needs little exposure comp in post processing, but alot of times in these shows the lighting changes and sometimes i can't compensate for it in the camera so i process those images
for images i post here i always post proces them so the tone is right throughout the set, that includes exposure compensation, shadow contrast and colour balance, and re-crops if there are heads or other elements in the way.

Cheers Wendell. Thanks for that. Interesting info.

Wendell,

For all the shots you got in the last weeks with few fashion shows, you picked 10 best shot out of how many shot? 500? 1000? what's the ratio?

And once you submitted to Cream mags, how often and how many photos did they publish each issue?

Have all your photos been published?

Birdy got no idea how many i shot over the week, i know i brought back 30gig

i just limit myself to choosen about 10 good shots per show to minimise my work, Cream will only publish very few of them. One reason why it's good to take lots is that you can't sell the same image to several magazines so if you take lots of different ones you can sell or submit more image sto different magazines get more exposure

Wendellt,
Don't you know the rules?
Whatever you shoot or submit and it's up to te editor(s), perhaps you have done the hard works but they trashed all your labour into the bin. Unless you're in bed with them then it's a difference story.

Pls. remember, in some shooting with few PPs, I learned: they shot thousand photos in an event but none was selected to publish, it's PITA but PPs, they live up with that.

30GB of images, WOW. That is a lot of shooting. You would have to say though that the results were well worth the effort

Birddog114 wrote:Wendellt,
Don't you know the rules?
Whatever you shoot or submit and it's up to te editor(s), perhaps you have done the hard works but they trashed all your labour into the bin. Unless you're in bed with them then it's a difference story.

Pls. remember, in some shooting with few PPs, I learned: they shot thousand photos in an event but none was selected to publish, it's PITA but PPs, they live up with that.

Birdy don't care too much if they trash my efforts, i shoot for them but whatever they don't use I can distribute images to the modelling agency, the models, designers parents of the designers etc use for your own self promotion.
it was a pleasure being down in Melbourne what else was i going to do there? it wasn't a wasted effort.

Thanks for these, Wendell. Thank you for detailing your process - very useful.
Alex

wendellt wrote:

Birddog114 wrote:Wendellt,
Don't you know the rules?
Whatever you shoot or submit and it's up to te editor(s), perhaps you have done the hard works but they trashed all your labour into the bin. Unless you're in bed with them then it's a difference story.

Pls. remember, in some shooting with few PPs, I learned: they shot thousand photos in an event but none was selected to publish, it's PITA but PPs, they live up with that.

Birdy don't care too much if they trash my efforts, i shoot for them but whatever they don't use I can distribute images to the modelling agency, the models, designers parents of the designers etc use for your own self promotion.
it was a pleasure being down in Melbourne what else was i going to do there? it wasn't a wasted effort.

Wendellt,
I'm not going to say, they were wasted coz the editor(s) didn't publish them, but that how that works for shooting events and Event photogs live with those.

I would like to speak in generally about the works of PJ or Event photographers, of course they don't care and they know what they are doing, but the for people who are at the outer ring, thought all photos were taken by PP will be published or selected to do something else.

Sometimes he or she only needs one of his/ her photos to be published and they become famous.

that's right birddog sorry for missunderstanding you
there wer emany photographers there who shot the whole week
but only 1 or 2 images will be published

i.e photojournalist from the sun herald only got 3 shots published in the paper the next day after the show
but there was a person fromt he sun herald there everyday

some other photographers work for photo agencies they just shoot and store images on their online resource, some get bought but many don't

Wendell

I've been looking at all your fashion posts, but generally refrained from commenting, but have decided now is the time. Please don't take offence at what I'm about to say since I am obviously in the minority.

I look at all these shots and all I see are the same boring old model shots you see everywhere. I feel saddened because I believe you have a real talent which is being smothered by the constraints of taking forumulaic pics like these to meet the needs of your potential clients.

Please don't let your artitistic and creative sensibilities wither on the vine in order to produce commercial cookie cutter pics. Make sure you ALSO take the time to show your creative side. That said, commercial and creative CAN coexist and I think the Fred Bare series is a great example of this.

stubbsy wrote:Wendell

I've been looking at all your fashion posts, but generally refrained from commenting, but have decided now is the time. Please don't take offence at what I'm about to say since I am obviously in the minority.

I look at all these shots and all I see are the same boring old model shots you see everywhere. I feel saddened because I believe you have a real talent which is being smothered by the constraints of taking forumulaic pics like these to meet the needs of your potential clients.

Please don't let your artitistic and creative sensibilities wither on the vine in order to produce commercial cookie cutter pics. Make sure you ALSO take the time to show your creative side. That said, commercial and creative CAN coexist and I think the Fred Bare series is a great example of this.

Well thought out and explained Peter, I don't see why you avoided stating you mind previously, even if you felt it "went against the majority". You do raise some valid points, there is a fine balancing act between keeping your creativity alive and fitting to the expectations of your clients.

While I've been caught up by the fashion, pretty models and solid photography work, you do raise a valid point that on the most part, they fit the same expectations as the rest of the fashion photography we see in the media.

that's right Peter and Craig

thankyou for that valuable insight
I tried to be a little more creative but it was hard since my commercial constraints
I must say there is room for creativity in runway shots if you work for the right aagency like there was a guy called Christian Dowling from Getty Imgas he was comissioned to take different ambience shots and he did exceptional work using slower shutterspeeds to capture movement, zoom flash effects and his backstage work which was trully on the fly creative, i learned a lot from him that you can certainly raise the bar in runway photography if you were free to do so.

Anyway this kind of stuff only happens 4 times a year, so I treat it as seasonal bread and butter work for me. My next project is Fred Bare which will be much more fitting to my creative abilities

wendellt wrote:Anyway this kind of stuff only happens 4 times a year, so I treat it as seasonal bread and butter work for me. My next project is Fred Bare which will be much more fitting to my creative abilities

Looking forward to the results of your next project already, can't wait!

Wendell

That's good. It would be terrible to see you squander your talent.