Hula Girl

About a month ago i did another commercial fashion shoot up in queensland for Kidswear company Hula Girl. This one was easier because the brief was tighter
they specificially wanted a typical 'Esprit' looking campaign kids happy confident and carefree enjoying wearing the clothes. The age bracket is like 9 to 14
this is the first time i have used a reflector i often use a strobe for any lighting needs. Reflectors are good but they only work if you catch the light well, in the wind a huge reflector can move around, also when used on kids the light makes the kids squint, so you need to work real quick
all shot with the 28-70 f2.8 lens and a minolta light meter,
Hensel Porty Strobe and reflector Kit
older girls first, client wanted surf shots but there was no surf so i had to setup this posed shot instead
for this one i used the Strobe under the shade and i got a nicely exposed shot with beautiful tones, shot at f6. For the art direction i thought the scene should merge with the clothing assignment, usually this would create a messy image but in this case it works a charm
a gold reflector was used in this shot and i think it reaked havoc with rhe colour balance
i exposed for the backlit model in this shot, didn't care about the overexposed background a tradeoff in this sort of shot
the whole campaign can be found here
http://www.hulagirl.com.au
.
they specificially wanted a typical 'Esprit' looking campaign kids happy confident and carefree enjoying wearing the clothes. The age bracket is like 9 to 14
this is the first time i have used a reflector i often use a strobe for any lighting needs. Reflectors are good but they only work if you catch the light well, in the wind a huge reflector can move around, also when used on kids the light makes the kids squint, so you need to work real quick
all shot with the 28-70 f2.8 lens and a minolta light meter,
Hensel Porty Strobe and reflector Kit
older girls first, client wanted surf shots but there was no surf so i had to setup this posed shot instead

for this one i used the Strobe under the shade and i got a nicely exposed shot with beautiful tones, shot at f6. For the art direction i thought the scene should merge with the clothing assignment, usually this would create a messy image but in this case it works a charm

a gold reflector was used in this shot and i think it reaked havoc with rhe colour balance

i exposed for the backlit model in this shot, didn't care about the overexposed background a tradeoff in this sort of shot

the whole campaign can be found here
http://www.hulagirl.com.au
.