art direction

[wendellt]

im always experimenting for a more art directed image for upcoming fashion editorial submissions
in this set i'm working on tone colour and mood
i use photoshop to pre-visualise, then when im happy with the result i can formulate how to duplicate the mood in a studio environment

some backstage shots i have edited





original backstage shot


edited New York sheek

[Nnnnsic]

While I'm still not a fan of the whole fashion-cropping of the head, that last one does it for me. I'd even be tempted to clone out or lessen the impact of the red light in the right corner area so it's not as distracting and you're forced to look at her.

[wendellt]

hi bud

i understand the issue with tight crops mid forehead

the way i see it it's just a technique i use to give it a slightly more intimate feel

as for the red light yes it is distracting if i were to shoot that outdoors i would like that to be a red stoplight or something with colour id shoot wide aperture and get that light blured by the differential focus, it's only a concept

but thanks for your discerning observations

[Greg B]

Very striking Wendell, they certainly have a distinctive look. I like them a lot.

[Killakoala]

I like the style and the tone. I prefer the second-last one

[Cre8tivepixels]

Awesome , great mood and they look like they are straight out of Vogue.....i have a shoot comming up soon for a submision similar to these and aimed at fashion magazines with a 16 year old "Supermodel" in the making - already gracing various covers - i couldnt believe that this girl was 16).....(NOT bikini girl crap - as fashion is what i would love to do) any advice?

Dan

[wendellt]

thankyou guys

Dan

congratulations man

when it comes to fashion shoots
fashion mags only consider shoots where the fashion is relevant to the buying season no old clothes(fashion stylists job)
after all the art directed stuff the main aim is to sell the clothes featured in the published issue

its not about the model unless of course your shooting a portrait seris of the model for editorial

most of the time too they prefer really polished images with a clear and consistent style quite art directed, a concept and narrative
but its best to check directly with the magazine and find out exactly what they want even if its on a submission basis

but hey if the model is famous editors can be swayed by that too so if shes the new face of the seaon

but in the end fashion first and the set has to look pretty darn good

[ozimax]

How you get this quality Wendell I have no idea, practice makes perfect I suppose, always sensational, Ozi.

[PiroStitch]

Very nice work and concepts Wendell. I can't say anything else to Leigh's comments.

[Heath Bennett]

love your work mate but this is where you excel

the last one is top label work

[marcotrov]

Another gorgeously, taken and directed images Wendell. You are truly in your element anywhere around that cat walk. As a colleague of yours would say, "Master you be Wendell", and Takes one to know one
cheers
marco