wow book - art direction

[wendellt]

i was involved in a big project last year, it just launched last week
it was a coffee table book featuring 100 inspirational sydney women shot by 10 top sydney photographers, profits go to charity Unifem
available at David Jones 'Women of the World'

my involvement was concept, art direction and final composition and post production 1 month planning

shots were taken by tito antonio

i consulted with studio tech Marc Stanley on lighting design

this is very commerically appealing work very illustrative and constructed not my preferred style but it's interesting to share the experience

Art direction plays a huge role in a shoot like this
every detail from the styling to poses and technical aspects had to be formulated in my head and communicated to everyone involved
and of course we were shooting celebrities not models and everyone had their own ideas so the balance was har

concept was to capture 1 character trait of the person and then juxtapose them on a background that suited their personality trait or contrasted it

bianca dye
new york bianca is singing into a radio awards trophy she won


amber petty
background saville in spain, suits the outfit, killer pose


Chloe Maxwell was a model so she was good to direct


connie Mitchell from Sneaky sound System
concept here is quite deep and quirky
strong women defying convention stands confidently over perceived classical perceptions of beauty venus de milo from the louvre
but its juxtaposed over a background of the hermitage museum russia
anyway no one really noticed the concept


here is some background on the post
http://www.zeduce.org/images/moda/wow/wow_b.htm

[surenj]

Just amazing! Speechless..... great stuff... well done !

[stubbsy]

Wendell

This is brilliant

How much of what we are looking at here is your work? Photos? compositing? etc

Edit: Sorry Wendell, just read the linked page (very informative)

[wendellt]

thankyou i appreciate it

lighting design, concept, art direction, final composition, editing, retouching, compsoiting

the lighting was complex so Marc the studio tech had his work cut out for him in some shots there are 3 lights
and we all had to pre-visualise my ideas because studio shots were taken first and it was up to me to merge it seamlessly with backgrounds so lighting and pose had to be contextual

cocnept and art direction is the biggest aspect of my contribution the

photographer Tito Antonio and myself worked on the poses

it was interesting working in a group as art director i think it was my first time doing so, there were lots of arguments but we all worked together in the end

usually when i art direct i photograph and produce the end result i.e Fred Bare campaign

[Geoff]

Sesational!! Nothing else to say...fricken awesome!

[sirhc55]

The ultimate combination of photography with artwork/composition - just brilliant

[shakey]

awesome stuff..

Congratulations to all the team

[Cre8tivepixels]

These are (specialy the first one) a fricken knock out.......i am amazed and dazed.....lol

Well done.....although it makes me want to sell all my gear and get a 'real' job as i am NEVER going to match this sort of work or be as good...WOW!!

Dan

[wendellt]

dan thankyou

but don't give up thats the first rule to get anywhere

really anything is possible you just need to simplifiy and work things out step by step as your byline says its very very true

if you deconstruct the image making process from concept to final rendition youll see it's not that complex

[kenny12]

very impressive!

[marcotrov]

Absolutely stunning work Wendell. This should truly fill you with pride.
cheers
marco

[macka]

These are of the incredibly high standard we have come to expect from you, Wendell.

I must say, your fashion shots have piqued my interest in fashion where there was none before, such is the quality of your work.

[Reschsmooth]

Wendell, once again, amazing stuff. Not much more to say that hasn't been said - big thumbs up.

P

[radar]

As marco said, lots for you to be proud of. Totally amazing work and vision Wendell.

For those who haven't gone to the background link in Wendell's initial post, well worth the read,

thanks for sharing with us Wendell, very inspiring,

André

[mrbillf]

These images are absolutely sensational and truely amazing work. Congratulation Wendell.

[Killakoala]

Gorgeous images Wendell. I can only imagine how much energy you put into a project like this, to get it looking as good as it does.

The concept, design and the artwork are fantastic. Well, done mate, we're all proud for you

[BT*ist]

spectacular... inspiring... an intimidating talent on display.

[mark]

Wow.
These are amazing Wendell. Thanks for the link with background information.
Congrats and well done on your input to the book.

[jben_net]

I don't comment much, but frequent this site daily to see whats going on, and occasionally for a cry of help

This kind of photography is absolutley stunning. I've always loved your work wendell and this is a fantastic addition to what must be a very impressive portfolio.

[Heath Bennett]

Shockingly well done, but I am with you on that it isn't your usual (or my) taste.

This is the kind of job that will further your career beautifully.

Enjoy - bask in the glory

[Glen]

Wendell, very very nice

[Willy wombat]

sexy work mate - this stuff is fab

[antman]

Thats fantastic work. Congrats and well done.